A farmer trying to reach local restaurants. A placement workflow fixes the gap

Local restaurants want reliable supply. Farmers want reliable buyers. The gap is not quality. It is coordination.

The farmer problem: great product, unclear buyers

A farmer can grow incredible produce and still struggle to land consistent restaurant accounts. Cold outreach is slow, follow up is manual, and every buyer has different intake rules.

The restaurant problem: sourcing is a trust problem

Chefs want quality and consistency, but they also need predictable delivery, clear terms, and a record of what was agreed. Without structure, local sourcing becomes fragile.

What Shelf Tactics does

Shelf Tactics turns local placement into a clean workflow. A supplier submits a product and requests placement with a target buyer. The buyer approves into an agreement. Every transition is logged.

Day Zero workflow

• Create a supplier profile and add products.
• Select a region and target restaurant locations.
• Send placement requests with clear terms.
• Restaurant approves or rejects. Agreement becomes the record.

Why this creates gravity

Both sides see motion. Requests move, decisions land, and the system captures signals. That is the start of a real local supply network.